Kitchener, Ontario

Identity and Slogan. Libraries act as community hubs. Distilled down a library offers people new futures, education or escape thru the ‘printed’ word. To drive the libraries fundraising we had to sidestep the old stuffy perception of the old local library and promote the new high tech community space that the modern library is. “Evolve, Literally” captures that message and combined with bright coloured forms that represent the arts and community districts that the library is a part of, help energize the communications. Elements included: Banner stands, book bags, T-Shirts, Bookmarks, pixel and print advertising, direct mail, buttons.