Just Fix It

Kitchener, Ontario

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DIRECT MAIL CAMPAIGN

Snail Mail's not dead. Introductory mailers were sent to CFO, CEO and IT Managers of mid-sized businesses with messaging directed solely towards lost profit or opportunity due to IT issues.

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PRODUCT/SERVICES SHEETS

A library of Product and Service documents that were designed and published as PDFs for personal sales team engagement with prospects. Most documentation was also printed for Direct Mail follow-up. All paper stocks used were super-white, and heavier weight helping maintain the premium ethos of Just Fix It IT solutions. 


Whenever possible, service offerings were distilled down and presented in their simplest form.

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RESPONSIVE WEBSITE

Businesses can be overwhelmed by Information Technology. ParsonSweet recommended an extreme simplification of all content. Removing the fear and angst from IT required brutal editing to maintain consumer-centric messaging.