Snail Mail's not dead. Introductory mailers were sent to CFO, CEO and IT Managers of mid-sized businesses with messaging directed solely towards lost profit or opportunity due to IT issues.
A library of Product and Service documents that were designed and published as PDFs for personal sales team engagement with prospects. Most documentation was also printed for Direct Mail follow-up. All paper stocks used were super-white, and heavier weight helping maintain the premium ethos of Just Fix It IT solutions.
Whenever possible, service offerings were distilled down and presented in their simplest form.
Businesses can be overwhelmed by Information Technology. ParsonSweet recommended an extreme simplification of all content. Removing the fear and angst from IT required brutal editing to maintain consumer-centric messaging.